What you should know about web redesign

7th October, 2010

What you should know about web redesign

There are numerous reasons a business holder may want to initiate a full web redesign; the top reason that many of them have is that their site is outdated and it is not turning visitors to their site into income. The days when having one simple site for your business on the internet, with basic information and simple graphics, was sufficient enough to earn a large amount of income have long since passed. These days, you need a site with multiple pages and fancy designs to draw the attention of potential customers and clients.

By redesigning your site you can make it easier to navigate, turn more traffic and visitors into income and sales, and give your customers live updates on your company. When you are prepared, as a business owner, to have your website undergo a full web redesign then you are probably ready to learn what the newest, modern strategies for success on the internet are.

The first strategy that will be important to learn in order to put your website through and effective web redesign, is defining and making sure you understand who you want your target market to be, and finding out what their needs are. Make an outline that shows your product, who you want to sell your product to, who actually needs your product or service, and give a reason why someone would be looking for your product or how it can benefit the customer.

You want to make sure that your site gives the right impression. If the home page for your business site has graphics or text and links that re completely unrelated to what you are selling, then you probably have a high number of visitors that take one quick look and then leave your site. A web redesign can help to get images and text that will be effective at drawing visitors into your site and keeping their attention.

A photo or an impressive graphic image of your product or service that is prominent on your website will be able to tell the visitors to your site a great deal about what is on your site. The key is to get the attention of your visitors as soon as they land on your site. If you can do this then you have completed a successful web redesign. If you do not have great images, or do not have the budget to spend on getting them, then use creativity and use words and colours to draw people in. If your site is also easy to navigate, then your visitors will have no problem going through your site to read about your product or service.

Summary

It is important that once you give your website a complete web redesign, you continue to update your site to be in line with the current trends. Many people will opt to get a completely new site every time the site needs updating instead of simply redesigning the existing site, but if you have a lot of users or a limited budget this may not be the best option for you.

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