Prefect brochures are the brochures that have strong ability to attract customers, build the need for product or service, and also contain helpful information in order to make purchase / use of service easier through-out the content. You can find some pointers bellow  which I hope you find useful.

Price: what is the price of your brand(s)? Do you want to look luxurious? If so consider using the best paper, use sophisticated design and aim to write the content to that exact target audience.

Place: how and where are you going to distribute your brochure; Are you going to post it, is it going to be given once the client visit your company? Who is the prime reader and what language do they speak? If you are planning to send it maybe consider using lighter paper to keep the postage price down and brighter colours to grab attention. If you are in hotel business with international visitors consider writing in multiple languages.

Product: is the user familiar with your product? If so consider writing about the new features, if not take time educating the user who you are and what is your company do in the brochure.

Promotion: how do you plan to promote your product in the brochure? Do you have continues tempting offer, superior advantage to other companies or products in the market, you have done some national advertising, possibly some celebrity or national company use your product if so maybe it is worth mentioning.

Physical evidence: what are the physical advantages of your product? Is it cool and testy drink, elegant and luxuries hotel where people can relax, fast and intelligent software that makes life easier? Use words and images to describe your product or service this will help the customers get the feeling of your products.

People: who are the People? They are your targeted customers they make the final dissections, they decide to make or break you! Give in to their demand show them you care about them and get them tempted. Consider adding testimonials of you can.

Process: what process? Well you have done it all but what was the aim of it how can the customers make purchases, or do what you want them to do? TELL THEM ABOUT IT. If there is a store, consider adding a map, if there is a website consider adding a website.

In conclusion concern the brochure content and direction, to determine the courses of action, ask yourself this question: Why should customers read your brochure? Well, the only answer you should have is because it is visually delightful and it contains useful information to the customers. If you do not have that answer, better think again. a good brochure needs to be innovative and have the wow facture in it. Let’s face it we see brochure almost every day but we can only recall few brochures that actually capture our eyes, or helped us make a dissection simply because it has the superior design, it was well printed and also well structured.