E-Commerce Strategy
Platform selection, marketplace integration, and end-to-end e-commerce architecture. From Shopify and Magento to fully custom solutions tailored to your market.
I help businesses in the Middle East and beyond build the right software, adopt the right platforms, and execute the right digital strategy to grow.
What I Do
Strategic guidance at the intersection of technology, e-commerce, and business growth.
Platform selection, marketplace integration, and end-to-end e-commerce architecture. From Shopify and Magento to fully custom solutions tailored to your market.
Technology roadmaps, build-vs-buy analysis, and software architecture reviews. Make confident decisions about your tech stack and engineering investments.
Modernise legacy systems, automate operations, and integrate AI-driven tools. I help you move fast without breaking what already works.
Engineering team structure, agile process optimisation, and technical hiring guidance. Build the right team to execute your vision.
From MVP scoping to scaling existing products. I help define product-market fit, prioritise features, and align your product roadmap with business goals.
Independent technology assessments for investors and acquirers. Code quality reviews, scalability analysis, and risk evaluation.
About
I'm a technology consultant and software engineering leader based in Dubai. With deep experience building and scaling products across e-commerce, fintech, and SaaS, I help companies make smart technology decisions that drive real business outcomes.
Whether you're a startup choosing your first tech stack or an established business rethinking your digital strategy, I bring hands-on engineering expertise combined with strategic thinking to every engagement.
I've led cross-functional teams, shipped products from zero to market, and helped organisations bridge the gap between technology capability and business ambition.
How It Works
Every engagement starts with understanding your business, not just your technology.
We discuss your business goals, current challenges, and where technology can make the biggest impact.
I evaluate your existing systems, market position, and opportunities to build a clear picture.
You receive a prioritised, actionable plan with technology recommendations aligned to your budget and timeline.
I stay involved to guide implementation, review progress, and ensure the strategy delivers results.
Get in Touch
Ready to make technology work for your business? Reach out and let's start the conversation.
Dubai, United Arab Emirates