Page rank can also save you money for instants when it comes to Google Adwords, Google checks the relevancy and the importance of the website and charge you accordingly. In other word the higher your website Rank and the higher the relevancy of the content of the website the less you pay. This also works backwards; when advertisers deciding to advertise on a website. The better your scores, the more likely you will have advertisers paying you for ad placement on your website.

Please Note: While High Page Rank helps boost your website it doesn’t mean higher SERP (Search engine return page), but it certainly helps if your website have relevant title, Meta description, Meta keywords and aims to a realistic target.

How to Boost Your Email Marketing ROI with Better Landing Pages

To boost your email marketing ROI, look past the inbox because the landing page is where the action’s at, once you get that click through.
Your landing page is a critical factor in your email marketing ROI. You might have great open and click through rates, but if your landing page doesn’t convert, none of that matters. Increasing your key performance metrics by just a few percentage points can have a profound result on revenue generation, customer satisfaction and overall cost savings. Improving relevancy, creative, visibility, testing and deliverability are just some of activities that can help you maximize the success of your email marketing programs.

When it comes to email marketing ROI, any tweak that leads to an improvement matters and that includes any tweaks to your landing page too, so build your landing pages dedicated to the viewer need, and explain clearly why is your service or product can be useful for them. Let them know how they can purchase your product or use your service. Give other communication alternatives, such as RSS and offline, if you have traditional direct marketing capabilities. And finally thank readers for taking the time to unsubscribe. Depending on your offering, consider giving them a coupon or free e-book.

PAGE ANALYSIS:

1. SEOmoz Page Strength Tool – A useful tool that gives an overall look at the strength of a page.
2. Sitening’s SEO Analyzer – See if your pages are structured to achieve high search engine rankings.
3. Self SEO’s Page Speed Checker – Test the load time of your pages and your competitor’s pages.
4. GoogleRankings.com – Check the use of keywords and phrases on your site.
5. Popuri – See several items such as PageRank and inbound links all at once.
6. Keyword Density Analysis – See how frequently you are using certain words and phrases.
7. Meta Tag Analyzer – How are search engine spiders seeing your meta tags?
8. Strongest Subpages Tool – Finds the 30 strongest subpages on your domain.
9. Similar Page Checker – Avoid duplicate content.
10. SEO Analysis Tool – Measures the ranking potential of a page.
11. WebSitePulse – A few different tools to test your sites performance.
12. Website Grader – Get a score for your site and even compare it to competitors if you want.

STATS:

1. Google Analytics – The leading free stats program.
2. AWStats
3. StatCounter
4. AddFreeStats
5. OneStat
6. Alexa – See where your site ranks.

BLOG STATS:

1. FeedBurner – Stats on your feed and your subscribers.
2. pMetrics – from Performancing.
3. pMetrics Plugin- Extending pMetrics.
4. IceRocket – Free stats program for blogs.

STATS PLUS:

1. Crazy Egg – Provides visual data about your visitors.
2. Mint – An extensible, self-hosted web site analytics program.

WEBMASTER TOOLS:

1. Google Webmaster Tools – Lots of information that shows you how Google sees your site.

CHECK AND TRACK SEARCH ENGINE RANKINGS:

1. Sitening’s SERP Tracker – Test your page’s optimization.
2. Search Engine Rankings Checker – From Mike’s Marketing Tools.
3. Google Banned Checker – Has the largest search engine in the world banned your website? Find out here.
4. Number of Pages Indexed – How many pages do you have indexed by search engines?
5. Website SEO Checkup – Make sure you’re ready to get high search engine rankings.
6. GeoTargeting Detection Tool from SEOmoz – Determine how well your site is targeted to country specific search engines.

GOOGLE PAGERANK:

1. PageRank Prediction – You need a minimum of 100 backlinks.
2. Smart PageRank – Check your PR.

REPUTATION AND BUZZ MONITORING:

1. Google Alerts – Have preset alerts sent to you by email.
2. co.mments – Monitor comments on blogs.
3. Conversation Tracker from BlogPulse
4. Trend Search from BlogPulse
5. Keotag – See if blogs are using your company name in the tags of their blog posts.
6. BoardTracker – Watch for mentions of your company in forums.

LINKS:

1. Dead Links tool from W3C – Find broken links.
2. Link Popularity Checker – From Mike’s Marketing Tools.
3. Xenu’s Link Sleuth – Find broken links.
4. Backlinks and Anchor Text – See who’s linking to you and what anchor text they are using.
5. Reciprocal Links Checker – Do you have agreements with others for reciprocal links? Check them here.

SPIDER SIMULATOR:

1. Summit Media’s Spider Simulator
2. Spider View
3. Webconfs.com Spider Simulator

CSS ANALYSIS TOOLS:

1. Clean CSS – Formatting and Optimizing
2. CSS Tidy – Optimizer and parser.
3. CSS Redunancy Checker – Redundancy is easy to do with CSS. Fix it with this.

VALIDATORS:

1. HTML – Validator from W3C.
2. CSS – Validator from W3C.
3. RSS – Validator from W3C.

WEBSITE PERFORMANCE:

1. AlertSite Website Performance Monitor
2. KeyNote

GOOGLE ADSENSE:

BROWSER COMPATIBILITY:

1. BrowserShots – See screenshots of your page in a number of different browsers.
2. Ready.mobi – Test your site for use with mobile browsers.

OTHER:

1. Geotargeting – find the location of your host’s servers
2. Find Your Site’s IP Address

This Twitter association offers both safety and power. A brand which possesses a presence on Twitter has the ability to assemble a network built on trust and loyalty, as well as the power to guide its image and enjoy the safety that power provides. Additionally, Twitter provides a platform with which to respond and counteract negative comments that may arise about a brand, all while summoning the support of the associations and relationships fostered by this medium.

Many brands have already found their way to Twitter. The successful ones possess a human voice behind them, communicating the brand message and networking with customers, business associates and industry colleagues. This communication is conducted on interpersonal terms, aiming to refrain from the characteristics of a sterile corporate message board or an advertising billboard.

Companies actively engaged on Twitter enjoy the strength of a loyal network. But more importantly, these organisations have the opportunity to build a positive image for their brand every day – and so can you.