PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. This is important because research has shown that people rarely go beyond the top 30 results listed from a search. In fact, the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30 achieve.

Page rank can also save you money for instants when it comes to Google Adwords, Google checks the relevancy and the importance of the website and charge you accordingly. In other word the higher your website Rank and the higher the relevancy of the content of the website the less you pay. This also works backwards; when advertisers deciding to advertise on a website. The better your scores, the more likely you will have advertisers paying you for ad placement on your website.

Please Note: While High Page Rank helps boost your website it doesn’t mean higher SERP (Search engine return page), but it certainly helps if your website have relevant title, Meta description, Meta keywords and aims to a realistic target.

Tags: marketing strategy, online marketing