How To Create And Effective Hospitality Internet Marketing Plan

26th October, 2010

If you have a marketing plan or business plan that is written out for your hotel, you should combine it with a hospitality internet marketing plan. Many people will not have a plan that is written out, but rather they have an idea in their minds of what they would like to do. Many times this is not the best way for your business to be successful. With a written plan there are steps that you will need to stick to and follow through with, which will keep your business on track for success.

When writing the marketing plan for your hotel you should consider a few different things that will help to make your plan effective. First you need to figure out what you want the objective of your hospitality internet marketing plan to be. What is it that you want to achieve by using online marketing? Do you want to search for new customers? Promote new services or amenities that you offer? Inform and educate your target audience about your hotel and amenities? You will need to keep your budget in mind when coming up with your marketing plan for online outlets of advertising. Knowing how much you can spend will keep you focused and make your marketing efforts more valuable.

People who own an online business and are very successful will be likely to have a marketing funnel through which they filer customers. The method of filtering out customers starts at the widest part of the “funnel” and the customers at that point represent the lower cost items or free items that are given away. As you go through the funnel to the more narrow parts you see more value through money spent and invested into higher priced items and amenities. When creating your hospitality internet marketing plan you should look at what types of services you offer and at what price points they could create a funnel effect. Do you have any plans to increase your services or amenities offered? Will the new services give you ways to fill in the missing links in the funnel for your marketing?

Being sure that you know where you are set against your competition will help you to make your hospitality internet marketing plan stronger. You should research the keywords that are related to your business to see where you appear in search results. Look at what your competitors are using on their websites and take note of where they appear in search results. You should look around at other websites to see which directories they are listed on and which of those has a link back to their site. If there is something unique that your competitors offer, try to work something similar or something that will be unique to your business into you marketing plan.

Summary

In order to have a successful hospitality internet marketing plan you will need to incorporate the plan into the business plan that you developed when you first started up your business. The marketing plan and business plan should match what your vision is for the future of your business. There will be some businesses that will be very successful from only using internet marketing, but for many businesses a good internet marketing plan will make your standard marketing stronger.

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