There is a lot of information that you can find about business marketing websites with a single page, which are specifically targeted to sell one particular product. These types of sites are different from a website that has many different pages. There are advantages and disadvantages to both types of sites and reasons why one might be better for certain products or services over the other.
Most business owners will have a website that will have an outline and description of their services and products, how they assist customers and clients, and the outcomes of their services. Customers like to find businesses with sites that have content that they can download, such as articles related to the business and maybe even some audio or video content. These more complex business marketing websites will have the most relevant information to the company in order for their customers to see them as a real company doing business.
The goal of business marketing websites that have many different pages is to create a relationship with their current customers, or potential customers. Normally when a customer visits your site, they will look around quickly and then go to a new page, and they will forget about your business and message. Your site was at least viewed by them, which is better than not having been viewed at all. If you have a low viewing time for your site, it may be because visitors to your site are not sure of where to go or what they should do next. Your site should give a clear message to the visitors and the options that they have should stand out to them. By using buttons and pictures instead of only text and hyperlinks, you are ensuring that they will dig deeper into your site, spending more time finding out what your business is about.
An effective way to capture the visitors to your business marketing websites is to place a sign-up form somewhere on your homepage for your site. This way they have a clear spot where they can request more information on your business, and they will see it right away. If they have to search for this form on another page, then you may miss an opportunity to send someone, who may be a potential client, information on your business.
Business marketing websites that have only one page are designed that way so the visitors will take action once they are on the site. Usually these types of websites are used to promote a single product and will read like a sales pitch. They are very clear about what the next step of the customer and visitor should be. They can be very effective in this sense, because there is no confusion for the customer on what they should be doing.
Summary
Well written business marketing websites will be very eye-catching to a customer whether it has one page or multiple pages. Use keywords on your site that will catch on in search engine results, placing your site higher in the results, and making it more visible to potential customers. As long as you keep your design and objective easy for the customer to understand, you will keep their attention on your site and not someone else’s.